Job Title: Marketing Manager (Ref: 424)
Company: Global Profilers
Job Type: Full Time
Qualification: BA/BSc/HND
Location: Lagos, Nigeria
Job Field: Administration / Secretarial Sales / Marketing / Business Development
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We are a recruitment & HR consultancy company, providing a wide range of recruitment and selection services to local and international companies in Africa. Our Team of dedicated consultants offers businesses to get the right and best talent across wide range of sectors and professions.
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Africa is experiencing an economic boom in all sectors. It is a dynamic as well as complex & diverse market. Our Specialized approach is backed by deep understanding of all aspects of business and industry in this challenging and growing market whilst retaining our global standards in talent acquisition and HR services.
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Job Summary: – The individual will be accountable for developing and managing the implementation of the Marketing and Brand Strategy for the company and will also play a key role in developing the company's brand awareness. The position covers the full marketing mix; strategic planning; market research & analysis, digital and prints advertising planning; customer relationship management; and team management.
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Responsibilities:
· Development and execution of the Marketing Strategy for Middle East region.
· Analysis and monitoring of competitor and consumer activity to identify opportunities for growth
· Development of Branding plan which identifies and defines the current and future positioning.
· Manage the development of all communication for both Business to Business and Business to Consumer activity.
· Effective use of PR to build brand awareness.
· The creation and development of a company website and digital marketing strategy including analytics and user experience; E-CRM; social media; search engine marketing and web management.
· Management of third party relationships with the company's agencies and affiliate partners
· Developing existing processes to maximise efficiency, improve return on investment, increase use of technology and to continuously improve the services provided to our customers
· Team Coordination and Management
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Qualification and Experience:
· Strong Exposure to FMCG or Personal Healthcare Market
· Proven Leadership Skills & Target Orientated
· Ability to Multitask
· Excellent Verbal and Written Communication Skills
· Software Competencies: Microsoft Office.
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