When a website brand delivers an Apple iOS app, the results can be mixed, like the hobbled Netflix app, or they can really shine and become something better than the website itself. Take, for instance, the video-focused educational app TED by TED Conferences. While the TED app doesn't really deliver that much more than the Web version, the app itself is the factor. Let me put it this way: Now that I have the app on my iPad 2 and iPhone 4, I'll be spending a lot more time with TED.