Job Title: Assistant Brand Manager – Colas
Company: Coca-Cola
Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 2 years
Location: Lagos, Nigeria
Job Field: Sales / Marketing / Business Development
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At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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JOB SUMMARY: – Support the Marketing Manager and Operations team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.
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KEY DUTIES/RESPONSIBILITIES: – Supporting the marketing and Operations team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark. – Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research. – Supports the management of brand budgets (20%): – Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking – Brand Management/administration (20%) – Manages Brand Office Administration.
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FINANCIAL/JOB SCOPE: – Role has no financial accountability – Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution, brand love
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ORGANIZATION IMPACT/ INFLUENCE: – Medium to Low Level Strategic/Operational Interaction with: Senior Brand Manager,Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team, Bottler teams – Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.
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RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
Technical Skills: – Control Brand Office Administration – Develop Brand Plan Inputs – Support Communication Activities (where relevant) – Implement Brand Promotional Activities – Advertising and research processes – Budgeting
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Leadership Behaviors: Leader of Self – Drive Innovation – Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation). – Collaborate with the System, Customers and Key Stakeholders – Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler). – Act Like an Owner – Deliver results, creating value for our brands, our System, our customers and key stakeholders. – Inspire Others – Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible – Develop Self and Others – Develop self and support others' development to achieve full potential
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Required Experience: – 2 years brand marketing experience preferably in a FMCG environment. – Preferably participates in the Graduate/recruitment programme as an assistant for 2 years.
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EDUCATIONAL REQUIREMENTS:
Bachelor's Degree
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CULTURAL DIVERSITY:
Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
Fluent in English and French
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ANALYSIS:
Business issue- – Collation & analysis at brand level across markets in geography; managing new processes and procedures
People issues – collaboration & teamwork within a virtual team
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TRAVEL REQUIREMENTS: 5%-15% travel within Business Unit
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ADDITIONAL INFORMATION: – This is not necessarily an entry level position into marketing. The role requires a degree of marketing and operational experience. The level of support provided to the Marketing Manager and Operations team will be dictated by the individual's experience.
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