Job Title: Shopping Mall Marketing
Company: Shopping Mall via Reqit
Location: Nigeria
Job Type: Full Time
Job Field: Sales / Marketing
.
Our client requires an energetic Marketing Assistant with a degree in Marketing or similar in Business and some experience in the Marketing field is urgently required for the vibrant and fast paced Retail(Shopping Mall) environment.
.
This candidate will assist the Marketing Manager who manages the Shopping Mall with day to day Marketing, Administrative and budgetary activities. The ability to multitask and work to deadlines in a busy pressurized environment is critical.
..
Retailer Communications:
• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
• Develop understand and communicate relevant retail trends to center management – areas to include sales and footfall forecasting & reporting and general issue's
• Develop individual marketing campaigns for retailers as required
.
OnlineMarketing:
• Assess the effectiveness of the mall's website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions
.
Guest Communications
• Provide communication solutions for all events and guest service promotions which includes managing
the internal guest literature package, which includes up-dating mall guides, directory boards and general
guest services literature
•Management of the Gift Card program and any loyalty card programs that are implemented
Consumer PR
• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate
Comms team as well as other stakeholders
.
Internal Communications
•Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands and guest
services to ensure optimum business effectiveness and information is communicated around the
business units – new store openings, launches, events, changes to procedures, staff newsletters.
Marketing Plan
• Assist in preparing the annualMarketing Plan, and ensuring that marketing objectives are achieved,
measured and results reported to all relevant stakeholders.
Marketing Campaigns
• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve sales
targets, from creative brief through to analysis and recommendations.
• Budget management of campaigns in line with overall marketing budget
• ROI analysis required on each promotion and fed back to business
.
Research
• Support Marketing Manager with annual Research plan and requirements
.
B-2-B Relationships
• Work closely with all agencies to develop yearly media plan and ensure timely and top-class
.
Job Description – Shopping Mall Marketing Manager:
• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.
.
QUALIFICATIONS:
Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
• Commercial acumen
• Understanding of retail marketing in particular the drivers of shopping
• Tertiary qualifications in marketing/business or other appropriate discipline
• Project Management
• Budget Management
• Attention to detail
• Good interpersonal skills – team approach
• Ability to work to deadlines and stay calm in pressure environment.
Apply to this job (http://www.jobrib.com/job/36402/shopping-mall-marketing-manager-job-at-shopping-mall-via-reqit/)