Job Title: Social Media Manager
Company: Konga.com
Job TypeFull Time
Qualification: BA/BSc/HND
Experience: 6 years
Location: Lagos, Nigeria
Job Field: ICT Media/Advertising/Branding
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Konga.com is Nigeria's largest online marketplace. We launched in July 2012 and our mission is to become the engine of ecommerce and trade in Africa.
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We serve an ever expanding customer base, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, Healthcare, Baby Products, personal care and much more.
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Our range of services are designed to ensure optimum levels of convenience and customer satisfaction. These services include our lowest price guarantee, free return policy*, order delivery-tracking, dedicated customer service support and many other premium services.
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Konga.com goes beyond just making a name for itself as the foremost e-commerce platform in Nigeria. Konga chooses to empower Nigerians to sell their products to a wider audience. We give the local merchant nationwide reach and shipping services. Konga believes in a Nigeria where every small or large business owner is given an opportunity to succeed.
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Konga is helping to provide that opportunity with the Konga Marketplace.
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Job Description: – The role is responsible for promoting a company's brand, products and services via social media networks such as Facebook, Twitter, Tumblr, YouTube, LinkedIn and Reddit, amongst others. He/she shall also be responsible for writing and editing content.
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Duties & Responsibilities:
1. Manage advertising on social media networks; Facebook, Twitter, Google Plus, etc.
2. Generate content for social & mobile marketing platforms
3. Send timely reports on advertising budget achievements as well as mobile traffic/revenue growth
4. Manage mobile marketing partners to ensure timely delivery of services (Facebook PMDs, Ad Dynamo, ROUTESMS, etc).
5. Development & execution of quarterly mobile marketing plan, including demand sales targets and tactics to achieve them
6. Reviewing and approving mobile channel content, before releasing, to ensure quality imagery, copy content, and brand true presentation
7. Develop new mobile marketing programs that increase brand awareness, increase text messaging sign-ups and drive sales
7. Regularly increase Konga's GSM mobile database and mobile traffic
8. Develop and execute strategies to increase downloads and activations of Konga's mobile app.
9. Identify and test new reach and engagement mechanisms to inform future mobile marketing strategy. Test into new channels with the goal of diversifying the channel mix and identifying new sources of acquisition and engagement levers that scale.
10. Carry out other responsibilities as may be assigned by the Head, Digital Marketing
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Skills & Competencies:
-Training in data interpretation & data-driven marketing.
-Training in Google / IOS Mobile Analytics
-Project management training
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Qualifications & Experience:
-Bachelor's degree in any reputable University.
-Minimum of 6 years relevant work experience.
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