Job Title: SEO Specialist
Company: Wakanow
Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 5 – 7 years
Location: Lagos, Nigeria
Job Field: ICT
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Wakanow.com is Nigeria's leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.
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Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners.
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• Managing SEO/SEM (PPC) advertising campaigns
• Monitoring and generating Web Analytics and Webmasters reports
• Measure and report performance of all digital marketing campaigns
• Identifying, analyzing and implementing ideas to improve online customer experience and conversion rates through iterative, in-depth A/B and Multivariate testing
• Determine overall hierarchy of information based on end user needs (UX/IA optimization)
• Performing keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities as directed by the Head of Digital Marketing
• Supporting the Head of Digital Marketing in coordinating elements and structure of websites and web pages
• Providing recommendations and execute strategies for content development in coordination with SEO goals
• Performing weekly report on campaigns performance
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QUALIFICATION:
• 5-7 years of experience working as an SEO Analyst or Specialist
• Bachelor's Degree – required
• Written and verbal fluency in English
• Advanced level in Word, Excel and PowerPoint
• Results oriented, attention to detail; strategic thinker
• Honest and ethical; team player with strong interpersonal and organizational skills
• Must possess a Calm, mature and courteous disposition.
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