When the first EMC-sponsored study aimed at determining the size, scope and implications of digital information growth appeared five years ago, its authors employed restraint with the title, "The Expanding Digital Universe." In the follow-up study two years later, "Expanding" morphed into "Diverse and Exploding." The newest iteration stretches the guiding concept even further with the notion of "Extracting Order from Chaos." Why the escalating headline rhetoric? Quite simply because the forecasts in the original study (which seemed somewhat wild-eyed then) appear quaintly understated today.