I can't imagine that many Netflix fans were pleased to open an email announcement from the company recently stating it's splitting its streaming and DVDs-by-mail plan into two plans, effectively jacking up the rates. In my case, come September, my current $9.99 per month deal will leap to $15.98. When I read the email, I looked around, and yes, it turns out that my budget is the same at my house as it was six months ago. But a $6 rate increase -- is that really something to get excited about? I can blow more than $6 on a spur of the moment swing into a fast-food restaurant.