Job Title: The Email Marketing Manager
Company: iROKOtv.com
Job Type: Full Time
Experience: 3 years
Qualification: BA/BSc/HND MBA/MSc/MA
Location: Lagos, Nigeria
Job Field: Administration / Secretarial Media / Advertising / Branding Sales / Marketing
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iROKOtv.com is the subsidiary company of IROKO Partners, the world's largest online distributor of African entertainment.
Launched in 2010, the company has closed on four Series of VC funding totalling $21Mn.
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The Email Marketing Manager is responsible for driving new subscriber acquisition for iROKOtv.com and the iROKOtv Android App will also be in charge of winning over new long-term customers through strategic, highly effective email marketing campaigns with a focus on email and communication.
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Responsibilities& Duties: – Help develop our strategy for email and newsletter marketing and activations, including the selection of channels, type of campaigns, promotions, creative and style choices – Design, set-up and implement email marketing campaigns that will attract new users, keep current subscribers engaged and entice former subscribers to return – Measure, report on and optimize campaign effectiveness, return on marketing spend and campaign ROI ensuring overall Cost Per Acquisition is profitable – Identify and cultivate partnerships with relevant partners across relevant complimentary products / services – Communicate strategies and results to senior management consistently and regularly – You are willing to go the extra mile to ensure we deliver the best user experience and monetization.
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Desired Skills and Experience: – A good University degree – Degree in Marketing, MBA – 3-5 years of experience in data-driven marketing & customer acquisition for an online-related service or product – Impeccable spelling – A/B testing, optimization and reporting – Experience in e-commerce or similar conversion driven customer acquisition via email – Experience building a customer base for a new product from scratch – Experience with blogging and creating communities online – Experience with Mailchimp and/or Emarsys – An avid lover of Nollywood movies (or willing to become one) – Personal qualities & behavioural traits – Highly analytical, data-driven, and work in an ROI-focused manner – A strong team player who has
demonstrated leadership qualities in the past.
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