What would you do if 100 people visited your website tomorrow and each wanted a different variety of your company's solution? Would you take that information and develop 100 new and unique brochures? No, that would be cost- and time-prohibitive. Now imagine that you can track where website visitors originate, track their clicks through your site, and assemble in real-time a set of content that responds to their needs well enough to satisfy their information requirements. That's the value of Marketing Asset Management in a world of multichannel marketing.