Job Title: Digital Marketing Associate
Company: Westernmall Limited
Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 1 year
Location: Lagos, Nigeria
Job Field: ICT / Computer Media / Advertising / Branding
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WesternMall is a company set out to fill the gap existing in person to person trade and also business to business trading between Nigeria and the rest of the world, starting with the UK and USA. Our mission is to be the one stop centre for online shopping in Nigeria, and we intend to enhance the creation of online stores in Nigeria that would support transactions on our platform. There would be no direct communication between buyers and sellers, this is to prevent fraudulent activities. We at WesternMall take responsibility for all transactions on our platform and safety and peace or mind is our guarantee.
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REF: Digital Media Marketing Associate
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Job Descriptions: – WesternMall Limited, is seeking a Digital Media Associate to assist in the execution of online media campaigns across site partners including Facebook, Twitter, Instagram , Email Marketing and various Google properties. – This position requires an analytical thinker who is comfortable using data to draw meaningful strategic and performance insights.
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Responsibilities: – Develop and execute online media plans to drive customer acquisition and engagement – Optimize media spend in real-time bidding (RTB) environments by adjusting targeting, bidding, creative, etc. – Analyze media spend datasets to make informed, performance-based decisions on marketing objects/goals – Track and report on key performance indicators including CPC, CPA, ROI, etc. – Work closely with internal development, product, social and marketing teams to ensure brand consistency – Be a subject matter expert – share best practices and monitor industry changes.
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Qualifications: – BA/BS required, preferably in Business, Marketing, Economics or related field – 1+ years of digital media experience required, preferably in a planner, buyer, or analyst role – Experience in an e-commerce and/or subscription business preferred – Experience with ad serving & tracking technologies (Google AdWords, DBM, Google Analytics, Facebook Power Editor, etc.) – Strong independent drive to improve processes and take on additional projects. – Proactive work ethic and able to prioritize daily work efficiently in a fast-paced, dynamic environment – Excellent written & verbal communication skills – ability to work cross-functionally with various departments and levels within the organization
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Attribute: – WesternMall is driven by teamwork and hardwork. – Work ethic are priority. – Everyone share responsibility. – Working swiftly and effectively is very essential.l
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