Job Title: Social Media Marketing Intern
Company: Human Capacity Development Consultants (HCDC) Limited
Job Type: Full Time
Qualification: BA/BSc/HND
Location: Lagos, Nigeria
Job Field: Graduate Jobs / Internships Media / Advertising / Branding
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Human Capacity Development Consultants (HCDC) Limited is a vibrant and innovative company committed to the goal of developing human capital in organisations for exceptional business results.
We build organisations to achieve optimum performance by developing their human capacity to peak productivity levels
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We are committed to excellence, service & integrity.
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Job Objective: – The Social Media Intern is responsible for coordinating and executing the company's social media strategy, working across key social media channels including Facebook, Twitter and LinkedIn. This role offers the intern an opportunity to work closely with key members of staff, and clients. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients.
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Job Duties/ Responsibilities/ Accountabilities:
1) SOCIAL MEDIA COMMUNITY MANAGEMENT – Assist with streamlining company social media accounts (e.g. Facebook, Twitter,
LinkedIn, YouTube, Flicker, and other social media platforms), ensuring uniform content – Increase the number of followers and likes on company social media accounts – Customer engagement on company social media accounts – Posting update of company social media accounts – Use LinkedIn polls and surveys to build our social media footprint and reputation – Liaising with staff internally to ensure that their company profiles are accurate and up-to date – Work with line-manager to implement other channel-specific campaigns (e.g. uploading photos to Flickr, videos to YouTube, etc.)
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2) COORDINATING AND DISTRIBUTING CONTENT – Scheduling and coordinating a monthly brainstorming meeting and social media, editorial, marketing and blogging calendar. – Drive awareness of new blog posts by posting the articles into forums and groups – Set up and manage a company Instagram and Flickr account and post interesting photos
Upload and manage company blog posts in WordPress (initially under supervision). – Repurpose content from other sources for own social media channels (and understand how to change the tone of the content for each channel)
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3) UNDERSTANDING AND MONITORING SOCIAL MEDIA ANALYTICS – Track key social media analytics on a monthly basis, including Google Analytics, Bitly, statistics, LinkedIn company stats, etc. – Track and report website statistics using Google Analytics – Use Google Reader to follow the blogs and content of our competitors and key clients – Use the company's HootSuite account to create lists of followers and to schedule tweets so that they are continuously pushed out
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4) EMAIL MARKETING AND SEO – Work with each team to create and send one email broadcast per month – Research free online directories to generate inbound links for SEO – Using Google, search on key words and look at our competitors' brands for forums and directories that can generate in-bound links for company.
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Qualification, Minimum Experience and Role Requirement: – Minimum of First degree from a recognized institution – Proven written communication skills, and a passion for writing both short- and long-copy – An interest in marketing, communications, social media or reputation management – Professional demeanour
Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel) – Well organized with attention to detail and ability to carry out tasks independently – Ability to meet deadlines.
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