Job Title: Brand Manager
Company: GlobalProfilers
Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 5 years
Location: Lagos, Nigeria
Job Field: Sales / Marketing
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GlobalProfilers provide a wide range of recruitment and selection services to companies in Africa. We recruit across wide range of sectors and professions in entire African region. Finding it takes specialized market knowledge combined with a genuine understanding of individual cultures & local requirements.
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Our team of experienced local and international recruitment professionals has deep understanding of different african markets and providing quality placements in multiple industries. We have a dedicated and growing team of skilled personnel to acquire talent for Locals but also, Expatriates & Repatriates.
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Responsibilities: – Create strategies to take advantage of market opportunities ie. Grow brands market share volume/value and profitability. – Execute strategy implementation with cross functional teams. – Conceptualise strategic initiatives and implement details of a campaign that support the delivery of overall budgeted profitability of the brand and can sustain the brand's performance. – Collate local consumer insights and output from research plans to feed into the development of the brand strategy – Plan, develop and direct marketing efforts. – Participate actively in company-wide initiatives as required- Margin improvement – Monitor and report the brand's performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc). – Ensuring for adequate communication and activation as is normal for any brand manager designation. – Manage external marketing partners such as advertising agencies, digital marketing firms and production companies – Supervise brand content and manage access to brand assets
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Qualification and Experience: – 5 years and above industry experience in the Strategy function in a reputable advertising agency. – Experience working with sound FMCG brands for a minimum of 2 years is key whilst being up-to-date with latest trends and marketing best practices. – Prior experience in sales/marketing is a plus – as this is an innovation heavy and sales interface led role. – Strong quantitative skills in terms of ability to grasp and understand pricing, margins for the products. – Willingness to travel to the North – any reservation on this front is non-negotiable
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