Consumers are savvier than ever. They're also much less likely to be swayed by traditional, in-your-face advertising and commercials. They want, instead, to be entertained and engaged by marketers. In short, consumers just want to have fun. Marketers and e-commerce retailers are, therefore, looking at ways to provide enjoyment and at the same time sell products. Home shopping channels have demonstrated the power of live shows and interaction with consumers in selling products. Now, some e-commerce businesses are seeking ways to replicate that experience online.
e-Commerce Times