The cocooned gTLD has started to spread its wings, and soon it will show its colors and become a butterfly. Its well-guarded fuzzy and slow progress has finally propelled it to a much-anticipated metamorphosis, but the world still waits for some flying maneuvers. Mother ICANN has worked very hard to coax it along to this stage. It seems that mainstream global brands, their leading ad agencies, major law firms protecting their complex intellectual property portfolios, and creative services need to come forward.
e-Commerce Times