Job Title: Trade Marketing Representative (TMR)
Reference Number: MT/WAA/NGN/TMR/20-04-10
Location: North, Middle Belt, South East, South West
Remuneration: Very Competitive
Reports to: Area Manager
Response Deadline: 2/5/2010
Principal Accountabilities:
* Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.
* Train customers if necessary using required materials and instructions.
* Negotiate retail touch points based on communication strategy following guidelines set by TM&D communications Manager.
* Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager.
* Actively participate in business development projects e.g. internal brand awareness campaigns.
* Support change management projects within marketing Team.
* Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory.
* Monitor brand's performance in the outlets (BAT's and competitors').
* Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory.
* Provide information on retail environment to TM&D Communications Manager to develop touch points appropriate for these outlets.
* Support DSS representatives to achieve high performance by establishing a constructive feedback process
* Develop an effective working relationship with the outlets by giving assistance and support through regular communication and the prompt handling of problem and requests.
Knowledge, Skills and Experience:
* Excellent written and verbal communication (in English).
* High degree of Computer literacy and competency in the use of Microsoft Office tools
* Prior experience in Trade Marketing, Brand and Trade Programmes deployment.
* Knowledge of the FMCG industry in the retail environment.
* Negotiating and influencing skills.
* Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners.
* Self starter, keen and confident to use own initiative
* Must be able to drive and possess a valid Drivers' License
* Should have a minimum of three years working experience
Key Outputs:
* The most important metrics by which successful performance will be judged are, for respective territory:
* Customer satisfaction targets
* Timely development/ implementation of trade marketing activities
* Real vs. plan financial execution
* Accurate and well maintained outlet classification record
* Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:
* Sales volume
* Market share
* Brand portfolio financials (e.g., P&L, margin)
Degree:
* First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution.
For online application: Trade Marketing Representative Jobs at British-American Tobacco, Nigeria (http://www.batwaa.drm-za.com/Default.asp?Job=scb/Details_Page.asp?ProductID=1523)
Equity statement: BAT is an equal opportunities employer. All applications will be treated strictly on merit.