The majority of salesforce automation software that is on the market and designed for small and medium-sized businesses has never fully felt quite right to users -- or for that matter, to JustEnough CEO Malcolm Buxton. "Many of those packages were designed from the larger corporate point of view, even if they are marketed to smaller businesses," he said. "Smaller businesses' sales reps are mostly nimble people that travel a lot or at least work off site a lot at customers' businesses. They don't have access to their CRM app on a minute-by-minute basis, even though they may need it."
e-Commerce Times