Fan sites are immune from many of the Achilles' heels that plague other media outlets. Indeed, people don't need fan sites to be in the know. When news breaks about a player, it will within moments be splattered all over the Web. But even if fans don't need these sites for news, they need them for camaraderie. This is one of the things that insulates fan sites from the pay wall pitfalls that have ravaged other media outlets, according to Eric Winter, senior director of sports and entertainment at Yahoo. "That's where the passion comes through," he said.
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