Last night, Netflix CEO Reed Hastings took to the internet (http://blog.netflix.com/2011/09/explanation-and-some-reflections.html) to explain why his company transformed its DVD business into (the unfortunately named (http://gizmodo.com/5841653)) Qwikster. But here's why he really did it, what happens next, and why it matters. More » (http://gizmodo.com/5841675/why-netflix-just-cut-itself-in-half)
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