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Job Title: Brand Manager - Harp
AutoReqId: 28077BR
Function: Marketing
Type of Job: Full Time
Country: Nigeria
Reports to Marketing Manager, Lager & Malt Categories
Company: Guinness Nigeria PLC (GNPLC) - A major market for Diageo
Purpose:
• To develop the long term strategy and implementation of the annual plan for the Harp Premium Lager and Satzenbrau Trademarks.
Top 3-5 Accountabilities:
1. Assist and support the Marketing Manager Lager to deliver the AOP growth aspirations in F12 and beyond.
2. Develop and execute ambitious recruitment plans for Harp Lager and other brand initiatives to be the market leader in Lager in Nigeria within 24 months.
3. Support & inspire the rest of the Brand Teams as well as collaboratively support the GNplc Customer Marketing team ensuring full adherence to DMC and Digital Code of Practice.
4. Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships.
5. Lead the development & commercial implementation of annual Game Plan
Qualifications:
• University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
• Proven experience of Beer Brand or Spirits Brand Management incl creative development and implementation (min 3-5 years).
• Ability to work under own initiative / pro-active leadership
• Proven and strong Brand and Trade marketing experience (4-6 years)
Key Experience:
• Experienced level capability on all Marketing Functional capabilities
• Can demonstrate excellent Commercial judgement & acumen.
• Experience of working on National Activation platforms & understanding of Execution standards required for the demanding consumer.
How to Apply:
• Visit Diageo Careers (http://www.diageo-careers.com/Pages/home.aspx)
• Click on "Search & apply"
• Click on "Search openings"
• Scroll down and enter "AutoReqId" as Keyword
• Then select the position for more information and application.