For most of the short history of computing, people have been forced to adapt to the way computers work, rather than the other way around; however, that trend is starting to change in a big way. The rise of cloud computing, social networking and mobile connectivity has put individuals and their needs at the center of the human-computer relationship for the first time ever. As a result, organizations have increasingly come to see their computing resources less as a collection of devices and software programs and more as a portfolio of services and tools.
e-Commerce Times