batch, the app that allows you to finally do something productive with all those pics lying around on your phone, has just added (http://itunes.apple.com/us/app/batch/id470069919?mt=8) it's very first update to the App Store.
What's new? The addition of a few handy features and some delightful touches ...
Continuing a recent trend towards apps with human personalities (Path, Siri), the cuteness of the newest batch is evident upon Facebook login, as the app gives a you a "Flirting with Facebook" notification when it connects. When you actually do connect, the app's all like, "Scored." Really. In fact, the entire on-boarding process is sort of adorable, allowing you to circumvent it by clicking on "No batch I know what I'm doing!" In the same vein, you can break up with your batch friends, designated with a literal broken heart. Aww.
batch users who appreciate more practical features will be happy to learn that you can now add wallpaper and a bio to your batch profile and search for friends by going to Friends > Search. You can also tag friends of friends in batches and tag entire batches with certain friends.
Batch co-founder Brian Pokorny tells me that he's got his sights set on making batch the most simple way to share a lot of photos. And all the anthropomorphic stuff? "We're a fun team," Pokorny says, "We have a personality and we want that to be represented ."
You can find batch in the app store here. (http://itunes.apple.com/us/app/batch/id470069919?mt=8)
TechCrunch