Job Title: Brand Manager –Smirnoff
AutoReqId: 30653BR
Function: Marketing / Innovation
Location: Lagos, Nigeria
Level: Level 5 (M1)
Reports To: Marketing Manager, Spirits/RTD Diageo Brands Nigeria
Company: Diageo Brands Nigeria (A subsidiary of Diageo)
Purpose: – To represent the Smirnoff Trademark, Smirnoff Vodka and Smirnoff Ice, and white spirits for Diageo Brands Nigeria. – Work closely with the General Manager DBN and Marketing Manager, Spirits & RTD to grow the portfolio opportunities for DBN. – To make Diageo Brands Nigeria the leading Premium Spirits Company in Nigeria in F12 and beyond.
Context/Scope:
The Diageo Africa vision is to be the most celebrated business in every market it operates. This role is focused on Diageo Africa's ambitions to step-change its growth and investment on Spirits in Nigeria.
Dimensions:
a) Financial – Accountability for annual Volume, NSV and TP Targets (AOP) and achievement of Stand Performance. – Management and Accountability for implementation of A&P spend, Efficiencies and Evaluation across all Brand activities. – Maintains business critical controls & compliance documentation.
b) Leadership and Functional Responsibilities – Work with the DBN General Manager & Marketing Director, Nigeria to set the Nigeria F15 strategy on white spirits brands. – Manage the delivery of the AOP for Smirnoff (incl RTD) through excellent execution of GAME Plans & Activities. – Ensure close up front analysis with other African team members & WASp team on Release Segment insights & how to approach winning Segment leadership for DBN brands. – Should demonstrate the Diageo Leadership capabilities – Should have a proven record of Consumer Insights, Commerciality and Excellence in Execution
Top 3-5 Accountabilities
1. Assist and support the General Manager DBN and Marketing Manager Spirits to deliver the AOP (& overlay) growth aspirations in F12 & beyond.
2. Support Spirits Brand growth with Marketing Manager by implementing the code for growth for our Spirits Release brands – Smirnoff Trademark (incl. RTD) and J&B.
3. Develop & lead implementation of Smirnoff Ice & Vodka Game Plans in partnership with GNplc Customer Marketing team.
4. Develop the local Game Plan and lead the category in the JUBP process.
Qualifications
• University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
• Proven and strong Brand and Trade marketing experience (5 years) of which there ideally should be min 1-2 years experience or working closely with key players in the Nightlife scene in Nigeria.
Key Experience
• Experienced level on all Marketing Functional capabilities
• Must have a thorough understanding of the Release segment and a thorough understanding of Nightlife and club culture in Nigeria.
• An understanding of Luxury & Lifestyle brand marketing a distinct benefit
• Prior experience of Digital Marketing (incl Social Media etc) an advantage
Barriers to Success in Role
• Inability to work in and influence across functional team
• Lack of understanding & interest in the Release scene & Club Culture.
• Inability to engage & work collaboratively with West Africa Spirits Team & Agency Partners.
Flexible Working options
Lagos based with some travels within/ outside Nigeria
How to Apply:
• Visit Diageo Careers (http://www.diageo-careers.com/Pages/home.aspx)
• Click on "Search & apply"
• Click on "Search openings"
• Scroll down and enter "AutoReqId" as Keyword
• Then select the position for more information and application.
Brand Manager Job (http://www.jobnavy.com/job/635/brand-manager-job-at-diageo-brands-nigeria/)