Job Title: Brand Manager
Location: Head Office
Reporting To: Manager Brands Group
Organisation: Promasidor Nigeria
Sector: Foods
Objectives:
To support the Manager, Brands Group in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.
Responsibilities:
Describe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget
1.Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.
2.Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for brands/products. Provide market information with which to report on the performance of brands/products.
3.Competitor monitoring: Track competitor activities in the sector and assist the Manager, Brands Group, in developing response strategies to protect the position of brand/product.
4.Budget: Manage marketing budgets to execute annual activity plans for brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group.
5.Results: Execute below-the-line activities for brands/products and evaluate performance against activity objectives.
Financial scope: Responsible for managing marketing expenditure allocated to brands/products.
Education:
• Minimum second-class Bachelor's degree from a reputable university, either in Nigeria or abroad.
• Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
Experience:
• 3-5 years' work experience in a reputable company, preferably FMCG, of which at least 2 must be in the Marketing function.
• Sales and/or Operations experience would be an advantage.
Knowledge:
• Interpreting data and information
• Preparation of annual marketing/activity plans
• Development and execution of consumer and trade promotions and POS material
• Third-party supplier management
• Managing budgets and expenditure
• Working in teams
• Understanding of research techniques
• Presentation skills
• Microsoft Office suite – Word, Excel and PowerPoint
Skills & Personal Attributes:
• Self-motivated
• Analytical
• Articulate – verbal and written
• Able to interact with a range of people (interpersonal skills)
NB: Do not apply if you feel your actual profile does not correspond to our requirements.
How to Apply:
• Visit Promasidor Nigeria Career Portal (http://careers.promasidor-ng.com)
• Click on "Careers"
• Click the "Job Title" indicated above.
• Then, click on "I have read the job description and requirements below and wish now to apply for this job" to apply
Deadline: 07 February 2012.
Brand Manager Job (http://www.jobnavy.com/job/1174/brand-manager-job-at-promasidor-nigeria/)