British American Tobacco is the No.1 manufacturer and marketer in Nigeria's tobacco sector. British American Tobacco is a part of the world's most international tobacco group with brands sold in 180 markets.
The following position is currently open:
Job Title: Brand Executive
Reference Number: OM/WAA/NIG/ECE/26-08-10
Location: Lagos
Remuneration: TBA
Reports to: Brand Manager
Requisition Number: 1
Response Deadline: 10/9/2010
Principal Accountabilities:
• Recommend changes to brand programmes
• Assist Brand Manager in the development of a strategic plan for respective brand(s)
• Recommend brand attributes to be reinforced based on brand's role in portfolio
• Support definition of high level brand programmes
• Assist Brand Manager in the development and execution of an operational brand plan
• Recommend venues and communication channels
• Support development of message content
• Recommend schedule for brand events
• Monitor implementation and results of operational brand plan
• Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
• Analyse market research data in order to understand brand issues and market opportunities
• Develop ideas on product innovation in order to achieve competitive advantage
• Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
• Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
• Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
• Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
• Close working relationship with Strategy Planning & Insights (SP&I) team to ensure contribution into research projects conducted in various end markets.
• Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan
Knowledge, Skills and Experience:
• Fluent in English and French Language(oral and written )
• Knowledge of West Africa francophone markets would be an advantage
• Experience in Brand Area is desirable
• Consumer engagement and Brand programme development
• Project monitoring and management
• Managerial & Interpersonal Skills
• Negotiation and influencing
Key Outputs:
• Improvement in Consumer Disposition Funnel bottlenecks
• Forecasting accuracy
• Brand awareness and Imagery attributes ratings
• Timely development/ implementation of programmes
• Financial impact of programmes (e.g. ROI)
• Sales volume and Market Share
• Brand financials (e.g. P&L, margin)
Equity statement:
BAT is an equal opportunities employer. All candidates will be assessed on merit
For online application: British America Tobacco Nigeria Jobs: Brand Executive (http://www.batwaa.drm-za.com/Default.asp?Job=scb/Details_Page.asp?ProductID=1570).