TECHNOLOGY => Computing and Internet => Topic started by: ayodele on Feb 03, 2012, 02:02 AM
Title: A Klout Score for Brands? Net Promoter Creator Adapts to Social Media
Post by: ayodele on Feb 03, 2012, 02:02 AM
Net Promoter, a mainstay of marketing measurement, is being adapted to the social media age with a Klout-like rating system based on the ratio of pro and con opinions on Twitter and Facebook.