(http://media.il.edmunds-media.com/fiat/ns/fiat_ns_20612_196.jpg) In its first real-time analysis of the impact of auto advertising during Super Bowl XLVI, Edmunds.com said the three most effective ads, in terms of boosting Web traffic, were Fiat (500 Abarth), Lexus (GS 350) and Chevrolet (Sonic).
InsideLine