As detailed within the L.A. Times earlier today, a Facebook status update from Iowa blogger and multimedia producer Nick Bergus quickly became a "Sponsored Story" in Facebook's advertising program. On Valentine's Day, Bergus posted a link to a $1,500, 55-gallon drum of Passion Natural water-based lubricant on Amazon and included the humorous statement "A 55-gallon drum of lube on Amazon. For Valentine's Day. And every day. For the rest of your life. ...