We've found Pinterest clones galore (http://techcrunch.com/2011/12/07/pin-down-the-pinterest-clones/) since the social pinboard site first launched, but it would seem that the fad is going in a new direction. Recently I stumbled upon Manteresting.com (http://www.manteresting.com), a Pinterest for men, and couldn't help but seek out the founders for a quick little interview.
In it, co-founder Brandon and I discuss what it means to be a clone, how Manteresting plans on differentiating itself, and whether or not the user experience is heightened by drawling a line between the two genders. (Unfortunately, co-founder Jesse Michelsen wasn't able to speak with us.)
If you'll remember, comScore recently revealed (http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/) that 80 percent of Pinterest activity is by women, though you really don't need comScore's input to know that's the case. A quick visit to Pinterest.com should help clear it up: ladies love Pinterest.
But honestly, even as a girl I don't really enjoy Pinterest as much as I know I could if I was following more male friends who actively interact with the site. At the same time, I can't see myself getting the best possible experience out of Manteresting.com either.
A nice combo would be best, and that's what Pinterest is going for. But it might get a bit more difficult with Manteresting, and other sites like it (http://www.gentlemint.com), trying to snatch up the male demographic.
TechCrunch