The Nigeria Olympic Committee has appointed Tunde Adelakun, through hjs outfit, Sport-Ex Africa, as exclusive and official merchandising rights holder for the London 2012 Olympic Games.
Under the terms of the agreement, Adelakun, a UK-based sports consultant, is expected to take charge of the marketing and monitoring of Team Nigeria apparel, which would enable the Nigerians in the UK to identify with the Nigerian contingent at the Olympic Games.
Commenting on his appointment, which was ratified by the NOC through its president, Sani Ndanusa, and negotiated through the Marketing Commission of the NOC headed by Patrick Ukah, Adelakun said he was honoured with decision.
"I have always been committed to seeing sports bodies generate their own revenue and embrace self-sustenance, and I am committed to making sure that this happens in the case of the NOC, at the London 2012 Olympics and even beyond," Adelakun said.
The apparel, comprising T-shirts, pens, ties and other accessories, was on display at the Grand Patron's dinner in Abuja last week.
Tunde Adelakun, a former journalist who is also the International Relations Consultant of the English Football Association, has also been saddled with the task of organising the various events that would add colour and awareness to Team Nigeria's participation in London.
The Punch