What Are Text Link?
Text link ads are simple hyperlinks placed on one web page that points to another. The reason why they are so important is because one of the biggest factors in Google's algorithm to index URLs in a SERP is PageRank. PageRank is how Google quantifies a websites quantity and quality of links on other pages that point to their own (i.e. backlinks). When one website points to another, it counts as a 'vote' in that target site's PageRank. The more popular (higher PageRank) a site is, the more weight the vote carries. Thus, a text ad on a very popular site can help the SERPs of a new site tremendously.
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