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A large international FMCG group requires Adexen Recruitment Agency to look for a Brand Executive to manage all VFM brand activities in francophone West Africa

Position: Brand Executive
Job reference n°: NGA0464
Sector: Distribution & FMCG - Nigeria - Western Africa
Function: Executive
Location: Lagos

Job description:
The candidate will be responsible for developing and implementing consumer engagement activities and also responsible for alignment of brand programmes with business objectives and segment requirements. He/she will also be responsible for managing Value for Money (VFM) brands within French markets and monitor Tobacco Control Bill with packs change effect on-going and across markets

The position will report to the Brand manager.

Responsibilities:
   Recommend changes to brand programmes
   Assist Brand Manager in the development of a strategic plan for respective brand(s)
   Recommend brand attributes to be reinforced based on brand's role in portfolio
   Support definition of high level brand programmes
   Assist Brand Manager in the development and execution of an operational brand plan
   Recommend venues and communication channels while supporting development of message content
   Recommend schedule for brand events and monitor implementation and results of operational brand plan
   Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan
   Analyze market research data in order to understand brand issues and market opportunities
   Develop ideas on product innovation in order to achieve competitive advantage
   Provide insights around brand strategy in the development/ implementation of trade programmes by Trade area
   Also, work in conjunction with Trade area to ensure that product is correctly managed throughout the supply chain and brand programmes are effectively implemented by trade team in respective markets.
   Select in conjunction with Marketing Service Team adequate touch points for designed brand programmes.
   Liaise with Marketing Service Team to ensure smooth execution and evaluation of brand activities.
   Develop close relationship with external agencies to ensure day-to-day activities related to brand programmes are performed with required quality and agreed cost & timescales as defined in operational brand plan

Qualifications & Experience:
   A Bsc. degree from a reputable university
   Must have some experience in Brand management
   Must be fluent both oral and written in French and English languages.
   Good knowledge of the West Africa francophone markets would be an advantage
   Experience monitoring sales volumes, market share, and brand financials (P&L)
   Good knowledge of Consumer engagement, Brand programme development, Project monitoring and management
   Must have good negotiation and influencing skills
   Relationship management of agencies and suppliers.

For more information and application: Adexen Nigeria Jobs Application Portal (http://www.adexen.com/en/offer_NGA0464_brand-executive.html).

http://www.adexen.com/en/offer_NGA0464_brand-executive.html (http://www.adexen.com/en/offer_NGA0464_brand-executive.html)

You can apply for this career opportunity anytime. The deadline for application was not stated. Therefore, it is advisable to apply in time because it can close anytime from now.