(http://media.il.edmunds-media.com/toyota/venza/2013/ns/2013_toyota_venza_f34_ns_53012_196.jpg) The 2013 Toyota Venza will start at $28,510, reflecting a $275 increase over the 2012 model. But it undercuts its chief Japanese rival, the 2012 Honda Crosstour, by $75.
InsideLine