Job Title: Product Brand Manager
Location: Head Office, Ikeja
Company: Mouka Ltd
Directly Reports To: Head Of Commercial
Division/Department: Commercial/Marketing
External: Marketing Agencies/ Consultants, Suppliers, Media, Regulatory and Government Agencies.
Job summary:
• Job holder will be expected to manage assigned products/brand to achieve market share objectives
• In collaboration with the Head of Commercial, develop and implement marketing plan, strategies and programs for the assigned product/brand.
• The incumbent will support the development of communication materials in partnership with relevant agencies.
• The role includes increasing the profitability of existing and new products through appropriate pricing and marketing activities to achieve sales objectives for product category.
RESPONSIBILITIES
Strategic:
• Establish an excellent understanding of the market potentials, opportunities and competitive activities by maintaining a system of market research for product category.
• Ensure that all marketing programs have quantifiable objectives to measure results.
• Identify new product and market opportunities; guide the implementation as well as the management of the product portfolio.
• Identifies and respond to changes in the economic and business environment that may potentially warrant modifications to assigned product category and operational strategies.
• Work closely with the Sales team to develop annual marketing plan that includes an effective communication strategy for assigned brand / product portfolio.
• Work with the relevant functional areas to determine product pricing to ensure set prices deliver on company-wide financial objectives.
• Work in collaboration with the Sales team to implement marketing and sales campaigns in line with corporate objectives.
Operational:
• Brand & Communication
• Develop and implement communications initiatives that will result in the growth of assigned products/brand across regions.
• Identify effective and creative lead generation and initiatives utilising appropriate marketing tactics (e.g. promotional print, e-campaigns, events, advertising, direct marketing, tele-marketing) to drive brand awareness.
• Enforce accurate representation of the brand as detailed in the brand manual.
• Ensure the development and delivery of all marketing collateral including but not limited to; briefs, copy writing, design, print production, distribution of promotional materials, media placement, direct mail, internet and e-mail communication.
Relationship Management:
• Identify and report on business opportunities with existing and prospective clients.
• Continuous development and maintenance of Customer Relations Management solutions.
• Liaise with external agencies including PR, design, printers – ensuring quality of service and value-for-money.
• Support, maintain and develop key relationships with individuals, external groups, partner organisations, influencers, local communities and other stakeholders.
• Work with relevant departments to select suitable service vendors and agencies to ensure all marketing tools are in place and of desirable quality.
Research & Promotions:
• Review analysis of activities, costs, operations and forecast data to determine progress towards stated goals and objectives.
• Conduct competitive and market share surveys and analysis as required.
• Support the development of marketing and promotional programs, including product brochures to stimulate demand for our range of products/services, and ensures the execution of these programs.
• Financial Responsibilities
• Ensure that all related expenses as approved by Line Manager are judiciously used to achieve set objectives.
• Conducts profitability analysis for product category to maximize long term sustainable profitability.
• Supports the sales force and distributors by providing marketing information and sales tools.
• Monitor the execution of marketing programs including assessment of feedback/impact to gauge positioning.
Other: Performs other assigned duties as delegated from time to time by line manager.
Qualifications and requirements:
• A first degree or equivalent from a reputable institution of higher learning in Nigeria.
• Minimum of 4 years brand/product management experience in a reputable business environment, preferably in the FMCG industry.
• Brand and product Strategy Development and Execution.
• Selling and Marketing Acumen.
• Creativity/ Innovative.
• Leadership/Supervisory.
• Negotiation.
• Team Playing.
• Oral & Written Communication.
• Presentation / Reporting.
• Project Management.
• Relationship Management.
Method of Application:
Submit your application online with CV and cover letter or post hard copies to the address below:
HR Department
Mouka Ltd,
Plot M Awosika Avenue,
Ikeja Industrial Estate,
P.O. Box 160, Ikeja,
Lagos.
Deadline 13 June 2012.
Product Brand Manager Job in Nigeria (http://www.jobnavy.com/job/3979/product-brand-manager-job-in-nigeria-at-mouka-ltd/)