Job Title: Head, Marketing
Job Location: Lagos, Nigeria
Ogranisation: Main One Cable Nigeria
Department: Commercial
Responsibilities:
• The Head, Marketing will oversee the articulation and implementation of effective strategies targeted at MainOne's customer segments and requirements, which maximize market penetration, customer growth, and profitability.
• The Head, Marketing will also oversee the Marketing function and guide its personnel and activities to meet overall corporate goals and objectives.
Other responsibilities include:
• Provide broad guidelines for the translation of the departmental strategies into specific operational plans and programs
• Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management
• Oversee the design and implementation of marketing activities/plans targeted at specific customer segments that would ensure effective maximization of MainOne's market potentials and ultimately the strategic positioning of the brand
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content
• Liaise with the Technical team in ensuring the development of specific products and services for identified viable customer and market segments. Manage the overall product development process and customer user experience
• Incorporate customer service tactics to ensure that the Company and its employees exemplify optimal service to customers at all times
• Oversee the development and implementation of marketing and promotional campaigns aimed at acquiring new customers and increasing MainOne's share of the customer wallet
• Research, analyze, and develop detailed marketing strategy including effective pricing models. Also, determine market potential, trends, and opportunities
• Keep abreast of local and global best practices and make recommendations on how this impacts the department's role as well as the Organization
• Develop ROI measurements to justify advertising and marketing spend. Ensure that all applicable KPIs are measured effectively and financial controls adhered to
• Lead indirect sales efforts (hotels, housing estates, schools, universities, etc.) to develop incremental sales revenue potential for Main One Cable
• Communicate the department's strategic direction and objectives to team members ensuring mutual understanding of roles, responsibilities and accountabilities
• Champion the definition of the department's processes, policies and procedures as well as standardized sales pitches and documentation. Continually review and assess their effectiveness and efficiency and identify improvement opportunities
• Prepare and monitor the annual budget for the department and take corrective action where there is variation
• Perform other duties as assigned by the Chief Executive Officer
The responsibilities defined above span across the business in Nigeria, Ghana and International markets.
Contacts: You will be required to work closely with the:
• Sales Team, and
• Technical Team
Qualification:
• Bachelor Degree in a relevant discipline
• Post graduate/relevant professional qualification will be an advantage
• Twelve (12) to fifteen (15) years' work experience in business strategy and market research with at least six (6) years at senior management level
Competencies:
• Very good knowledge of consumer technologies (computer, communications, graphics, etc.)
• Ability to communicate effectively in both commercial and technical terms
• Ability to conduct research studies, analyze data, and articulate specific strategies
• Good oral and written communication skills
• Time & self-management skills
• Relationship Management
• Team work
• Ability to function under pressure
Head, Marketing Job (http://www.jobnavy.com/job/5956/head-marketing-job-at-main-one-cable-nigeria/)