The Myth: During the holiday season, the goal of retail, online, and mail-order marketers should be to process as many sales as possible. This will help recoup some of the lost revenue due to the poor economy.The Reality: Marketers are losing millions of dollars by going for the "quickie sale." It's hard to get a customer at any time of year, so when they are coming to you, driven by the holiday purchasing wave, you have the opportunity to accomplish much more than just robotically swiping their credit cards and moving on to the next transaction.More... (http://www.huffingtonpost.com/ernan-roman/are-you-going-for-the-qui_b_796121.html)
Are You Going for the "Quickie Sale" or the Relationship? (http://www.huffingtonpost.com/ernan-roman/are-you-going-for-the-qui_b_796121.html)