The Google Online Marketing Challenge is a global online marketing students competition open to any higher education institution from anywhere in the world.
The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.
NEW! Students now have the opportunity to help an NGO and compete for the NGO Impact Award (http://www.theinfostride.com/forum/index.php?topic=8951.0) and win a US$15,000 donation.
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses or NGOs to create effective online marketing campaigns.
Learn more about Google Online Marketing Challenge (http://www.google.com/onlinechallenge/).
More information about Google Online Markting Challenge...
This is the 4th edition of the Google Online Marketing Challenge!
This is a great exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing or new media technologies. In the previous editions we had more than 20,000 students competing from more than 60 countries.
The goal for students is to create an effective online marketing campaign in Google AdWords in 5 steps.
These are the 5 steps involved:
Step 1:
Professor registers for the Challenge and divides the students into groups of 3-6 members.
Step 2:
The groups recruit a small-to-medium business or NGO, who has a website but doesn't currently use AdWords or has not used it in the last 6 months.
(http://dl.dropbox.com/u/2618253/ForumPhotos/Google-Online-Marketing-Challenge.gif)
Step 3:
Each group works with the business or NGO to set up an AdWords account (must be in US dollars and with no billing info), registers it in the Student Dashboard (http://www.google.com/onlinechallenge/dashboard.html) and structures an effective online marketing campaign with the free online credit for Google AdWords worth US$200.
Step 4:
During a 3-week competition window, the groups create, optimize and refine their campaigns. In addition to building the campaign, they must upload two competition reports to the Student Dashboard (http://www.google.com/onlinechallenge/dashboard.html) – one before they begin and one after the campaign ends.
Step 5:
Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports. Students can compete over any 21 consecutive days between January and June. Remember – professors should allow sufficient class time to cover online marketing and Google AdWords, and time for students to recruit their businesses.
Teams working with an NGO will be considered for the NGO Impact Award (http://www.theinfostride.com/forum/index.php?topic=8951.0).
Global and regional winners are communicated to all participants in July.
For more information, professors should review the Academic Guide (http://www.google.com/onlinechallenge/files/academic_guide.pdf) and students should refer to the Student Guide (http://www.google.com/onlinechallenge/files/student_guide.pdf). (The guides are updated a few weeks before the Challenge begins in January, stay tuned!).
Online Marketing Challenge (http://www.google.com/onlinechallenge/about.html)
New Updates about this Google Online Marketing challenge:
- New prizes! 4 regions in 2011 - Americas, Europe, Apac and MEA (Middle East and Africa)
- The Student Dashboard is open now. Students can register and compete till the 10th of June.
- Professor Registration has been extended until mid april 2011
This is nice. Worth trying! Can we build a team and apply? Post here if interested.