This year, Google has announced a new award for the Online Marketing Challenge (http://www.theinfostride.com/forum/index.php?topic=8950.0) to support NGOs (otherwise known as "nonprofits" or "charities"). This is an excellent way for student teams to not only hone their online marketing skills, but also give back to their favorite NGO in a meaningful way. Student teams may select an NGO in their community instead of a business to set up an AdWords account following the same instructions for the Challenge (http://www.theinfostride.com/forum/index.php?topic=8950.0). Student teams have the opportunity to win a donation made in their name to their nonprofit partner. Prizes for the winners include:
* 1st place - $15,000 donation to the nonprofit partner
* 2nd place - $10,000 donation to the nonprofit partner
* 3nd place - $5,000 donation to the nonprofit partner
Judging for the NGO Impact Award will be based on two factors:
* The effectiveness of the campaign. Find out more about the evaluation criteria in the Student Guide.
* A 200 word description of the impact achieved by the nonprofit due to the AdWords campaign. This could include general outreach, fundraising activities or volunteer recruitment. Examples of these testimonials can be found on our Google Grants page. Submissions will be judged by an independent panel of nonprofit leaders.
For tips on how to select an NGO, please refer to the Student Guide.
To learn more about other resources available to NGOs by Google, please visit Google For Non-Profits (http://www.google.com/nonprofits).
* NOTE: Winners will be subject to Google's terms and conditions and must comply with our restrictions.
Link: 2011 Google Online Marketing Challenge (http://www.theinfostride.com/forum/index.php?topic=8950.0)