Job Title: Media and Marketing Personnel / Marketing Research & Media Personnel
Job Reference: MMP 01
Location: Lagos, Nigeria
Department: Marketing
Company: Dragnet Solutions Limited (Dragnet Nigeria)
Responsibilities:
• Seek and provide information to help Dragnet determine their position in the marketplace.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Monitor industry statistics and follow trends in trade literature.
• Measure and assess customer and employee satisfaction.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Forecast and track marketing and sales trends, analyzing collected data.
• Respond to requests for information from the media.
• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
• Construct and provide write-ups, documents and comments as regards the company
• Confer with our public relations consultants to produce or coordinate production of advertisements, articles, press releases, opportunity to speak, promotions, events.
• Arrange public appearances, lectures, road shows, or exhibits for clients to increase product or service awareness or to promote goodwill.
Minimum Requirements:
•Minimum of a Second Class Upper Division (2.1) from a reputable University
•Minimum of 2 years experience as a marketing/media personnel, PR personnel or any other related role
•A flair for writing
•Possession of a qualification in Project Management will be an added advantage
•An extrovert
Media and Marketing Personnel Job (http://www.jobnavy.com/job/7442/media-and-marketing-personnel-job-at-dragnet-solutions-limited/)