Product Manager Job at GlaxoSmithKline Nigeria

[Jobrib]

Job Title: Product Manager

Job Reference: 300413-6  

Job Location: Lagos, Nigeria

Organisation: GlaxoSmithKline – GSK Nigeria

Reporting To (Job Title): Marketing Director

Type of position: Permanent

Job Purpose/Scope: To set brand strategic direction and provide leadership and recommendations for the development and implementation of brand marketing plans of assigned portfolio for Anglophone West Africa region.

Key Responsibilities:

•Develop and implement brand strategy to achieve revenue, profit / market share and life cycle objectives for brands in the assigned portfolio within Anglophone West Africa.

•Review brand strategy periodically, to exploit positive changes in environment or to effectively manage constraints to its implementation for the achievement of brand / portfolio objectives

•Launch new brands assigned to the portfolio to ensure future health of the company's product portfolio.

•Identify portfolio growth opportunities in the market to explore the commercial potentials of such opportunities

•Manage external agencies to ensure that appropriate, accurate and timely brand messages are communicated to the right target audience, using the most appropriate cost-effective medium

•Develop and dispatch relevant brand promotional materials to the field force in a timely manner

•Effectively manage cross-functional teams of internal customers e.g. sales, medical, regulatory, demand management, procurement etc to ensure an optimal mix of the key elements for the success of all brands in the portfolio

•Actively participate in relevant medical conferences (local and international) to build a positive image for brands, encourage brand loyalty and share best practice learning's for the brands

•Manage brands with extended brand teams (cross-functional) for best operational and strategic results

•Train medical representatives on brand technical knowledge and brand selling to facilitate the attainment of brand sales objectives

•Train representatives-on-the-job to improve product knowledge and selling skills

•Design all brand materials for internal and external communications in line with global brand standards and specifications e.g. logo, pantone colours etc

•Effectively manage medical, regulatory and marketing information on brands to achieve portfolio objectives in line with Promotion & Marketing Codes/Policies and SOPs(standard operating procedures).

•Carry out above-the-line (ATL) or below-the-line (BTL) health educational programmes, where necessary, for the attainment of brand strategic objectives

Qualifications, Experience:

•Applicants must possess Pharmacy degree and a minimum of 4-5 years commercial experience

•Sales representative experience (preferably ethical pharmaceutical) is essential.

Competencies:

1. Strategic thinking

2. Brand management skill is an added advantage

3. Project management

4. Time management

5. Computer literacy skills-Excel and Power point

6. Sales forecasting and inventory management skills

7. Communication and presentation skills

8. Interpersonal relationship management

Application Hint:

• Enter "Reference" as "Job Advert Keyword(s)"

• Scroll down and click on "GO" to search for the position

• Click on "View Details"

Apply to this job

[Jobrib]