Marketing Manager Job at Emel Group - Nigeria

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Job Title: Marketing Manager

Employer: Emel Group – Nigeria

Job Description:

1.     BASIC FUNCTION DESCRIPTION

•   Be perceived as a pro-active "BUSINESS DEVELOPMENT SPECIALIST".

•   Devote all his working time to EMEL's activities.

•   Be responsible for developing and maintaining marketing strategies to meet agreed company objectives.

•   To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed

2.     ORGANIZATIONAL RELATIONSHIP

•   To demonstrate the ability to interact and cooperate with all department employees.

•   To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery, collaborate with others, solve problems creatively and demonstrate high integrity.

•   Maintain professional internal and external relationships that meet company core values.

A.    Inside the organisation

•   Direct supervision received:  HOD, Corporate Marketing Mgr.

•   Direct supervision exercised: Graphic designer

B.     Outside the organization

•   Regular customer and potential customers  meetings

•   Observe competitors and their activities.

RESPONSABILITIES:

•   Responsible for the marketing of company products and services to the B2B market.

•   Demonstrate technical marketing and company product knowledge.

•   Develop an annual marketing plan in conjunction with the sales department. This should detail the year's activity to meet agreed company's objectives.

•   Budget management. To deliver all marketing activity within an agreed budget.

•   To direct marketing staff where budgets are involved.

•   To manage all aspects of print production, receipt and distribution.

•   To achieve frequent, timely and positive media coverage across all available media.

•   To manage the entire product life cycle from strategic planning to tactical activities.

•   To conduct market research in order to identify market requirements for current and future products

•   Lead generation. To assist sales with new lead generation.

•   To develop and implement a company-wide plan to push product working together with all departments for its execution.

•   Develop sales presentations.

•   To analyse potential strategic partner relationships for product lines.

Desired Skills & Experience:

Requirements Marketing Manager:

• A Bachelor's Marketing degree  or MBA preferred, though not required.
• 8 – 10+ years of experience in Creative Services / Marketing Communication (handling B2B Marketing communications).
• Previous marketing experience within corporate gifting services preferred.
• Hands-on experience developing web sites, viral marketing, print and email ad campaigns
• Demonstrable track record of building and managing , meeting objectives and driving results.
• Excellent strategic, collaborative, and leadership skills .
• Adept at providing insightful direction and leadership for integrated marketing programs across print, email, video and web channels.
• Extensive knowledge and experience with web design, graphic design, copywriting.
• Experience with B2B branding , naming and generating leads through strong marketing communications.
• Ability to inspire and uphold the company brand internally and externally.
• Prior management experience.
• Familiarity with varying design applications such as Adobe Create Suite, Flash, Photoshop, QuarkXpress, InDesign, and PowerPoint
• Exceptional interpersonal, oral and written communication skills
• A strong commitment to a team culture and positive attitude

Type: Full-time

Experience: Mid-Senior level

Functions: Business Development, Design, Marketing

Industries: Import and Export

Job ID: 5975368

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