Brand and Mass Segment Manager Job at Airtel Nigeria

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Job Title: Manager, Brand and Mass Segment

Employer: Airtel Nigeria (Airtel Networks Limited)

Job Purpose:

•   To achieve business goals and brand saliency by championing activation Events and sponsorship platforms for national and regional roll out in line  with the overall brand strategy

•   To ensure  efficient , effective and seamless execution of Events and Sponsorship platforms end  to end for regional   and pan Nigeria exposure

•   Ensure effective activation & implementation of point of sale merchandising in formal & informal trade channels

Key Responsibilities:

Branding  Execution;

•   Support the execution of strategic Branding      

•   Develop  innovative ways of ensuring the brand is visible at POS and in market  

•   Guide and support regional and Zonal teams  on building and sustaining superior Events branding

•   Training of team on Branding standards  

•   Ensure Top Of Mind Awareness (TOMA) target  is achieved within given timelines.

Sponsorships and  Experiential Execution;

•   Identify any leveraging suitable  sponsorships opportunities for national roll out to help project brand visibility / generate ROI

•   Activate/Execute agreed platforms in line with objectives and brand guidelines

Product Launch  Execution;

•   Support the team to design appropriate  launch plans for all new products at the national level ensuring speed and reach to the regions

Dimension;

•   POS Visibility

•   Brandng Presence/Saliency

•   ROI Sponsorships & Events

•   TOMA

•   Brand Affinity

Desired Skills & Experience:

•   A recognized university degree

•   MBA is an added advantage

•   Minimum of 8 years working experience in Brands & Communications

•   Local market knowledge and experience will be a key requirement  

Behavioural Characteristics:

•   Achieving Business Success

•   Delighting the customers

•   Displaying Entrepreneurial Spirit

Type: Full-time

Experience: Mid-Senior level

Functions: Marketing

Industries: Telecommunications

Job ID: 6718928

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