Barca, Gatorade Agree Three-Year Deal

[Folami David]

Barcelona have agreed a three-year global sponsorship deal with PepsiCo Inc's sports nutrition unit Gatorade, the Spanish champions said on Thursday.
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Partnership benefits for Barca will include the use of Gatorade's products at their Nou Camp stadium and news conferences, the club said on their website (www.fcbarcelona.es).
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They will also have access to the company's laboratory and testing facilities, which will provide support and advice for the Barca players, they added.
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"This agreement strengthens our sponsorship programme with one of the most important global brands in the sporting field and is a further step into America, one of the most important strategic territories for the club," Javier Faus, a club vice president, said.
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Gatorade's other partners in sport include Jamaican athlete Usain Bolt and women's tennis world No 1 Serena Williams.