FIFA, SONY support Search & Groom

[Mirror]

Football's governing body, FIFA, and its corporate partner SONY have declared support for the Search & Groom Youth for Development Centre in the implementation of the Siyakhona Skills Project in Nigeria.

The project was launched in 2010 as part of Sony's Corporate Social Responsibility collaboration with FIFA through the "Football for Hope" of which Search & Groom was one of the participating organisations ahead of the first ever "Football for Hope" Festival 2010 held in South Africa.

Siyakhona aims at teaching youths to tell stories of their environment, culture and lifestyle using photography and videos as seen through their eyes.

It also promotes Media Information and Literacy (MIL) among young people with a view to exposing their talent and creativity with core activities including football training matches, workshop and photo exhibition.

The first phase of the programme will take place in Lagos suburb Ijora, as well as Agege, Ikorodu and Otto-Iddo early next year.