#History: Founded (1982)

[TFD]

USA Today was founded as an alternative to the typical newspaper. Initially considered gimmicky, it gradually improved its reputation and increased its circulation and advertising revenues, a particularly impressive feat as few papers were experiencing growth at the time. The features that originally set it apart—colorful graphics, brief stories, and a focus on sports and celebrity—have been adopted by various other papers. With what newspaper does it vie for widest circulation in the US?