Aprimo's Marketing App Gets Mobile Chops

[ECTNews]

 Aprimo has added integrated text messaging functionality to its Aprimo Marketing Studio On Demand application via a new mobile module. The new features allow users to launch SMS campaigns using segmentation, dialog and management functions similar to those found in applications designed to manage marketing campaigns for other channels, such as email. Perhaps more importantly, though, the new SMS functionality integrates with email marketing so the user can coordinate the overall campaign, said Stephanie Miller, vice president of digital messaging at Aprimo.