Senior Brand Manager, Flavour Job at The Coca-Cola Company

[Jobrib]

Job Title: Senior Brand Manager, Flavours

Company: The Coca-Cola Company

Job Type: Full Time

Qualification: BA/BSc/HND  

Experience: 7 years

Location: Lagos, Nigeria

Job Field: Administration / Secretarial   Manufacturing   Sales / Marketing

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The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

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At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

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Job Description: – Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand. – Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets. – Nurture an effective working relationship with Franchise/ SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies. – Lead, motivate and develop capabilities of the Brand Team.

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Key Duties/ Responsibilities: – Strategic Thinking/Planning (30%) – Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives. – Develop and communicate the Annual Brand Plan in line with the ABP Process – Communicate and drive Strategy across the Franchise

Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans – Manage brand as a business in terms of drivers, opportunities and return – Use financial insight to make principle based strategic decisions which benefit the Franchise – Align strategy (with all key stakeholders, including bottlers) across the Franchise to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence; . – Deliver results (30%) – Develop and manage brand team (where applicable) to support strategic direction – Establish and drive brand volume, share, and profit objectives – Anticipate situations and develop approaches that maximize the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets) within a consistent overall brand plan, including Franchise and SBU Specialist Support teams – Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives – Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise – Ensure advertising executions meet agreed success criteria across Franchise/SBU – Provide support to countries/territories/clusters (where applicable) in planning & implementation – Apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan – Tracks and analyses brand performance and initiatives. – System Alignment (30%) – Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the – Bottler, through marketing operations teams, an effective implementation plan for all marketing activities – Implement appropriate tracking procedures to ensure proper execution of these activities – Monitor plan execution in consistency with TCCC standards – Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments). – Talent development (10%) – Conduct audit on marketing personnel against agreed role descriptions and competencies – Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution.

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Organization Impact/Influence: – Franchise Leadership BU Marketing and Specialist teams, Bottler senior managers and cross functional teams, supplier/agency management and account management, Channel marketing – Nature and Purpose of the Interaction:  – Develop and align brand marketing and business strategies and plans to deliver sustainable system profit growth.

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Supervisory Responsibilities:

Direct Reports: – Assistant Brand Manager.

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Supporting Service: – Marketing Operations Teams.

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Requirements/Qualifications:

Technical Skills: – Develop Brand Plan – Maintain Brand Essentials – Develop and Implement Promotional Activities – Activate Brand Mix – Manage Brand Communication Strategy

Secure Bottler Integration – Manage Commercialization Process – Performance Analysis and Management

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Generic Competencies: – Refer to Competency Directory and Provide between 3 – 7 of the highest priority competencies – Building Value Based Relationships – Leveraging And Respecting Others – Problem Analysis / Problem Solving – Strategic Decision Making – Manage Project Management Process – Manage Budgets – Determine Financial Impact

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Required Experience: – 7 years brand marketing experience in a FMCG environment.

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Educational Requirements: – Bachelor's Degree

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Cultural Diversity: – Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.

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Analysis: – Business issues (full spectrum) – brand level across markets in geography

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Travel Requirements: – Significant travel may be required.

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