Opt-In Text Marketing - What's Not to Love?

[ECTNews]

 Let's face it, texting is ubiquitous. A constant stream of information comes and goes through our phones. Harnessing the power of this medium to reach customers is the goal of a whole new breed of mobile marketers. "If you want to reach everyone, text messaging is the only way to do that," said Josh Malin, marketing director with Ez Texting. Marketing, after all, is about being where customers are -- and increasingly, customers can be found looking at their smartphones.