The Quick Demise of Qwikster

[ECTNews]

 The superstar movie rental giant Netflix rapidly graduated to movie streaming and suddenly splintered off its old-fashioned DVD-by-mail service to create "Qwikster," a separate division with a name identity inspired by the likes of "Twitter" and "Napster," etc. When the outcry of customers reached the boardroom, the objections over account access, dual billings and having to deal with two separate unrelated name identities overwhelmed the management, and the wisdom kicked in. Qwikster was quickly withdrawn.

e-Commerce Times