Android, iOS Duke It Out for Smartphone Ad Supremacy - iPad's in the Ring Alone

[ECTNews]

 Android has become the platform for mobile advertisers to target, it would seem, based on separate reports from ABI Research and Millennial Media. Android served up more ad impressions overall in Q3 than rival iOS, at 56 percent, Millennial Media reported. For its part, ABI Media noted that in Q2, Android overtook iOS to become the market share leader in mobile application downloads. The market shares of Android and iOS were 44 percent and 31 percent, respectively, ABI said.

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